劉喜臨 Wayne Liu

Name: Wayne Liu

Telephone Office: +886 8060505 ext. 36251

Education: Ph.D., Landscape Horticultural Group, Department of Horticulture, Taiwan University

Category: Full-Time

Position Titles: Professional Specialist (Professor Level)

Research expertise: Tourism policy management and industry trend planning, Tourism and leisure marketing research, IP incubation management and marketing, Mainland China tourism development research, Cruise tourism strategy development and marketing, Tourist behavior and survey, Scenic area planning and management, Youth tourism.

Click Num:

school year	Journal level	Title (title)
113	其他,	疫情下澎湖觀光產業復甦的可能途徑與作為
112	其他,	Looking at the Development Trend of Global E-Sports from the Perspective of Taiwanese Thinking After Covid-19
112	其他,	The Introduction of Australian Cruise Tourism SWOT, Strategy and Prospects
112	其他,	How to construct IP mascots for cruise tourism destinations
112	其他,	Which is more attractive, cruises or cruise destinations?
112	其他,	Which is more attractive, cruises or cruise destinations?
112	SSCI,	The Influence of Different Factors of Product Attachment on Taoist Tourism
111	SSCI,	Exploring the Influence of Perceived Epidemic Severity and Risk on Well-Being in Nature-Based Tourism—Taking China’s Post-1990 Generation as an Example.
109	其他,	Study Cruise for Young Ladies: Taiwan Females’ Selection Factor for Cruise Travel.
109	其他,	A Great Cruise: A Study on a Memorable Travel Experience.
109	EI,	Explaining innovation in tourism-retailing contexts by applying Simon's Sciences of Artificial.

school year	Title (title)	Seminar name	Meeting start time	Event end date
113	樂齡族從事休閒活動、休閒效益與幸福感關係之研究	第十一屆海峽兩岸旅遊觀光研討會	2023-08-31 00:00:00	2023-08-31 00:00:00
113	樂齡族從事休閒活動、休閒效益與幸福感關係之研究	第十一屆海峽兩岸旅遊觀光研討會	2023-08-31 00:00:00	2023-08-31 00:00:00
112	以IPA分析澎湖民宿業者之服務質量	第十屆海峽兩岸旅遊觀光研討會	2022-08-24 00:00:00	2022-08-24 00:00:00
112	以IPA分析澎湖民宿業者之服務質量	第十屆海峽兩岸旅遊觀光研討會	2022-08-24 00:00:00	2022-08-24 00:00:00
109	遊覽車客運業安全氣候之探討-以經營者視角為例。	2020文化與休閒學術研討會	2020-01-01 00:00:00	2020-01-01 00:00:00
109	陸客來台旅遊觀光意象、地方依戀、滿意度與重遊意願之研究。	2020餐旅觀光行銷與產業創新研討會	2020-01-01 00:00:00	2020-01-01 00:00:00
109	勞動基準法變形工時對遊覽車客運業之影響-以經營者視角為例。	2020銘傳觀光國際研討會-AI創新餐旅、觀光、休閒產業大未來	2020-01-01 00:00:00	2020-01-01 00:00:00
109	Integration of Localization and Innovation of Tourism Marketing and Practice.	2017第二屆博鰲國際旅遊傳播論壇	2017-01-01 00:00:00	2017-01-01 00:00:00
109	創新創業4.0: 前瞻餐旅人才培力之凝視。	2017首屆旅遊教育與旅遊業可持續發展國際論壇	2017-01-01 00:00:00	2017-01-01 00:00:00
109	他國永續觀光推動案例與經驗分享。	2017台灣永續觀光發展論壇	2017-01-01 00:00:00	2017-01-01 00:00:00
109	優質、特色、智慧、永續的台灣觀光發展。	第三屆台灣觀光發展論壇	2017-01-01 00:00:00	2017-01-01 00:00:00
109	The Development of Sustainable Tourism in Taiwan.	4th International Conference on Sustainable Destination Excellence.	2017-01-01 00:00:00	2017-01-01 00:00:00
109	TOURISM 2020, Taiwan.	World Tourism Forum Global Meeting 2017	2017-01-01 00:00:00	2017-01-01 00:00:00
109	國際生態旅遊之推動與發展。	臺灣推動生態旅遊15周年回顧與展望國際研討會	2016-01-01 00:00:00	2016-01-01 00:00:00
109	台灣晉身觀光大國的契機與挑戰。	中國地理學會2015年會暨學術研討會	2015-01-01 00:00:00	2015-01-01 00:00:00

school year	Book category	Book Name	Published year
109	Paper	臺灣郵輪觀光年鑑2020	2020
109	Paper	推觀光不只一套劇本，因地制宜做國際行銷。讓世界旅人看見台灣地方創生X觀光創新的12堂課	2019
112	Paper	臺灣郵輪觀光年鑑2022	111
112	Paper	獎勵旅遊與活動管理	111
109	Paper	臺灣郵輪觀光年鑑2020	109

school year	Activity category	Event name	Activity unit
107	Study	106學年度第二學期導師輔導增能研習-教育應該不一樣講座	學務處

school year	Project name	Project category	Plan start time	Project end time	Work
113	觀光標章認證標準制定與評核方式研究	Industry-University Program (including public and private enterprises)	2023-06-01 00:00:00	2023-12-31 00:00:00	Host
113	亞洲跳島郵輪航線區域發展推介會案	Government production plan	2023-12-22 00:00:00	2024-03-31 00:00:00	Host
112	旅遊目的地市場營銷通路研究第4期-2023	Industry-University Program (including public and private enterprises)	2023-01-01 00:00:00	2023-12-31 00:00:00	Host
112	112年皇冠海岸觀光圈產業形塑推廣委託服務案	Government production plan	2023-02-17 00:00:00	2023-12-31 00:00:00	Host
112	屏東黑鮪魚文化觀光季活動融入雙語元素委託專業服務	Industry-University Program (including public and private enterprises)	2023-03-14 00:00:00	2023-06-30 00:00:00	Host
112	臺灣旅宿業勞動力調查評估研究	Industry-University Program (including public and private enterprises)	2023-06-01 00:00:00	2024-05-30 00:00:00	Host
112	屏東觀光圈郵輪觀光發展策略研究	Industry-University Program (including public and private enterprises)	2023-06-01 00:00:00	2023-12-31 00:00:00	Host
111	110年金門縣觀光整體建設發展計畫	Government production plan	2021-08-01 00:00:00	2022-06-30 00:00:00	Host
111	北海岸旅遊廊帶建構計畫委託服務案	Government production plan	2021-08-16 00:00:00	2022-12-31 00:00:00	Host
111	臺灣郵輪觀光年鑑2022編撰暨行銷計畫	Government production plan	2021-12-01 00:00:00	2022-11-30 00:00:00	Common (collaborative) moderator
111	馬祖疫後郵輪觀光發展計畫暨行銷策略研究案	Government production plan	2021-12-28 00:00:00	2022-12-31 00:00:00	Host
111	110年因應大橋通車後烈嶼鄉觀光產業輔導實施計畫委託服務案	Government production plan	2021-12-28 00:00:00	2022-12-31 00:00:00	Host
111	雲嘉南高屏區域農業旅遊整體發展先期規劃及指導計畫	Government production plan	2021-12-31 00:00:00	2022-12-30 00:00:00	Common (collaborative) moderator
111	旅遊目的地市場營銷通路研究第3期-2022	Industry-University Program (including public and private enterprises)	2022-01-01 00:00:00	2022-12-31 00:00:00	Host
111	皇冠海岸觀光圈產業風格形塑委託服務案	Government production plan	2022-05-19 00:00:00	2022-12-31 00:00:00	Host
111	111年屏東觀光圈計畫案	Government production plan	2022-05-19 00:00:00	2022-12-05 00:00:00	Host
110	觀光遊樂業校外教學推廣結合小鎮旅遊教案發展規劃研究	Industry-University Program (including public and private enterprises)	2020-08-15 00:00:00	2020-12-15 00:00:00	Host
110	臺南市農業旅遊資源盤點整合輔導案	Government production plan	2021-04-08 00:00:00	2021-11-30 00:00:00	Common (collaborative) moderator
110	屏東觀光圈輔導計畫案	Government production plan	2020-11-03 00:00:00	2021-06-30 00:00:00	Host
110	「屏東縣中長期觀光發展規劃」委託專業服務案	Government production plan	2021-01-01 00:00:00	2022-02-24 00:00:00	Host
110	旅遊目的地市場營銷通路研究第2期-2021	Industry-University Program (including public and private enterprises)	2021-01-01 00:00:00	2021-12-31 00:00:00	Host
110	旅遊服務創新行銷市場開拓模式研究第3期(2021)	Industry-University Program (including public and private enterprises)	2021-01-01 00:00:00	2021-12-31 00:00:00	Host
110	台北市三貓地區整合行銷方案先期規劃研究	Industry-University Program (including public and private enterprises)	2021-01-01 00:00:00	2021-11-30 00:00:00	Host
109	銀髮族旅遊調查統計案	Ministry of Education Project Awards	2018-08-01 00:00:00	2018-10-31 00:00:00	Host
109	觀光服務創新應用競賽活動專家規劃與行銷	Ministry of Education Project Awards	2018-09-01 00:00:00	2019-01-31 00:00:00	Host
109	我國海洋觀光產業與發展之研究	Government production plan	2019-04-19 00:00:00	2019-10-31 00:00:00	Common (collaborative) moderator
109	台灣觀光產業分析與政策發展研究	Industry-University Program (including public and private enterprises)	2019-09-01 00:00:00	2020-06-30 00:00:00	Host
109	「台灣郵輪觀光2020」年刊編撰行銷與產業發展計畫	Government production plan	2019-09-01 00:00:00	2020-08-31 00:00:00	Host
109	2019-2020菲律賓來台旅遊市場遊憩特性研究	Industry-University Program (including public and private enterprises)	2019-11-01 00:00:00	2020-12-31 00:00:00	Host
109	旅遊服務創新行銷市場開拓模式研究第2期(2020)	Industry-University Program (including public and private enterprises)	2020-01-01 00:00:00	2020-12-31 00:00:00	Host
109	旅遊目的地市場營銷通路研究	Industry-University Program (including public and private enterprises)	2020-03-01 00:00:00	2020-12-31 00:00:00	Host
109	提升旅宿溫泉品牌與行銷先期規劃研究	Government production plan	2020-03-01 00:00:00	2020-04-30 00:00:00	Host
109	因應大橋通車後烈嶼鄉觀光產業發展策略及實施計畫	Government production plan	2020-04-30 00:00:00	2021-08-17 00:00:00	Host
109	109觀光服務創新應用競賽活動策略與整合行銷研究諮詢	Industry-University Program (including public and private enterprises)	2020-08-15 00:00:00	2020-12-15 00:00:00	Host
109	台北市觀光產業轉型策略白皮書研究	Government production plan	2020-08-16 00:00:00	2020-11-15 00:00:00	Host
108	旅遊服務創新行銷市場開拓模式研究	Industry-University Program (including public and private enterprises)	2019-01-01 00:00:00	2019-12-31 00:00:00	Host
108	推動高雄郵輪產業發展計畫	Government production plan	2019-06-05 00:00:00	2019-12-31 00:00:00	Common (collaborative) moderator
108	「十萬青年獎百萬」創意遊程行銷企劃案	Government production plan	2019-04-02 00:00:00	2019-12-10 00:00:00	Common (collaborative) moderator
108	菲律賓市場遊客動向調查研究	Industry-University Program (including public and private enterprises)	2018-09-16 00:00:00	2019-12-20 00:00:00	Host
108	印尼市場遊客動向調查研究	Industry-University Program (including public and private enterprises)	2018-12-01 00:00:00	2019-11-30 00:00:00	Host
106	辦理臺灣觀光資訊網建構規劃案	Industry-University Program (including public and private enterprises)	2018-07-09 00:00:00	2019-03-08 00:00:00	Host

Award-winning school year	Award name	Country
112	112年度產官學合作績優教師	NATTWN
111	111年度產官學合作績優教師	NATTWN
110	110年度產官學合作績優教師	NATTWN
109	109年度產官學合作績優教師	NATTWN

Teacher number	Job Title	Work start date	End of work day